A done-for-you 7-email campaign sent into your existing customer list — reactivating the people who haven’t booked, bought, or visited in 6, 12, or 24 months. UK service. Results in your first week.
📞 Call Sara, our AI assistant — 020 4620 2432 How it worksA US auto detailer reactivated his 600-person customer list and booked 47 new appointments in the first 4 days. Real campaign, verifiable.
Typical first-month revenue our UK clients see from a single Customer Revival campaign. Varies by niche and list size.
Typical return on the £750 monthly retainer across the first 90 days for established UK clients.
You already have hundreds — sometimes thousands — of past customers who bought from you once, then quietly drifted away. They didn’t leave because you did anything wrong. They left because nothing pulled them back.
Across a typical UK private dental practice, accounting firm, or heating engineer’s customer list, between £20,000 and £100,000 of recoverable revenue is locked behind silence. We unlock it with one campaign per month.
Most local service businesses email their customers either sporadically or never. The window for recall closes after about 18 months. We rebuild contact before they forget you exist.
Restaurants, trades, and SMBs run on thin enough margins that paying £200 to acquire a new customer makes no sense — when reactivating an old one costs almost nothing. Email is the highest-ROI marketing channel for businesses with existing customer relationships.
Four steps. Most clients see their first calls and bookings within 48 hours of campaign launch.
A 15-minute call to confirm your sector, your customer list size, your top services, and roughly what an average customer is worth to you. We’ll tell you upfront whether Customer Revival is a fit for your business.
Within 5 working days you receive a complete 7-email campaign written specifically for your business, your voice, your services, plus a custom voucher branded to your offer. You see every word before a single email goes out.
You sign off on the copy and voucher. We schedule everything into your existing autoresponder (Mailchimp, Klaviyo, ActiveCampaign, ConvertKit — or one we’ll set up if you don’t have one). Send schedule is the proven Monday-to-Friday cadence with mid-week re-sends to non-openers.
Seven emails across the week. Bookings start arriving — usually within 48 hours of the first email on engaged customer lists. You handle the incoming calls and bookings. End-of-week reporting template helps you summarise the result.
We send only to your existing customers under UK PECR Regulation 22 soft opt-in. Every email has a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance.
We work best with businesses that have at least 500 existing customers in an email database and serve a UK local market. These are the sectors where we currently deliver our strongest results.
Typical customer value: £300–£3,000 per visit · 6–12 month revisit cycle · Strong fit for treatment-credit offers
Average client lifetime value: £1,500–£25,000/yr · Tax Year-End (5 April) is a natural revival trigger · Strong fit for “year-end review” offers
Typical job value: £80–£2,500 · Annual service cycle = predictable revival window · Strong fit for pre-winter boiler check offers
Job value £500–£12,000 · 8–10 year repeat cycle · Strong fit for seasonal inspection / pre-storm offers
EICR 5-year inspection cycle is the gold trigger · NICEIC-registered firms benefit from “annual safety check” framing
Annual check-up cycle · High emotional engagement · Strong fit for wellness check offers. Excludes corporate chains (CVS, IVC Evidensia, Linnaeus, etc.)
Treatment values £100–£3,000+ · 3–6 month repeat cycle · Strong fit for seasonal “summer-ready” / “pre-Christmas” treatment credits
Fixed-rate end-cycle 2–5 years is the natural revival trigger · Strong fit for “rate change alert” + “free remortgage review” offers
Specific sub-niches with natural recurrence (annual will reviews, life-event triggers) · SRA-compliant marketing tone throughout
Real ranges from campaigns the Customer Revival framework has been deployed for across the UK and US. Your numbers will vary with list size, list freshness, and offer relevance.
| Niche | Avg customer DB size | Typical month-1 revenue | Typical ROI on £750 retainer |
|---|---|---|---|
| Private Dental Practice | 1,500–4,000 patients | £8,000–£25,000 | 10–33x |
| Accountancy | 200–1,500 clients | £4,000–£15,000 | 5–20x |
| Plumbing / Heating | 500–3,000 past jobs | £6,000–£20,000 | 8–27x |
| Mortgage Broker | 300–1,500 clients | £5,000–£30,000 | 7–40x |
| Solicitor (Wills/Conveyancing) | 500–2,000 past clients | £3,000–£15,000 | 4–20x |
| Veterinary Practice | 800–3,000 pet owners | £4,000–£18,000 | 5–24x |
| Aesthetic Clinic | 400–2,000 patients | £6,000–£22,000 | 8–29x |
| Roofing | 600–2,500 past jobs | £5,000–£25,000 | 6–33x |
Numbers are typical ranges, not guarantees. Campaign results vary with list freshness, offer fit, and client follow-through on incoming calls.
Kevin Plunkett runs an auto detailing business in Pennsylvania. Six years in business, 250+ five-star Google reviews, 600+ past customers sitting in his email list — most of whom hadn’t been back in over a year. He ran a single Customer Revival campaign across one week — the same framework featured on this page.
The campaign’s first month outperformed his best previous month ever.
Real result from a business using the same Customer Revival framework featured on this page. Kevin’s actual 7-email campaign is available for review on request — same Monday-to-Friday structure we’d build for your business, adapted to your niche, your offers, and your voice.
A complete Monday-to-Friday campaign written specifically for your business — your owner’s voice, your phone number, your services, your real Google reviews used as social proof. Multiple subject-line variants per email. We do the writing. You approve before send.
A polished digital voucher embedded in every email and ready to share on your social pages for the campaign week. Branded to your business. Themed to the month’s promo — Tax Year-End, pre-winter check, Spring Bank Holiday, etc. We pick from a UK calendar of 30 proven themes.
Campaign loaded into your existing email autoresponder (or one we’ll set up in 30 minutes if you don’t have one). Send schedule is the proven Monday-to-Friday cadence with mid-week re-sends to non-openers. We test deliverability before launch.
For local service businesses, the clearest signal a campaign worked is an unusually busy phone during the campaign week and a fuller diary the week after. Where your ESP captures it (Mailchimp, Klaviyo, etc.), we’ll also pull opens, clicks, and unsubscribes. We don’t manufacture metrics your business doesn’t already track — and frankly you don’t need them to know if it worked. Your diary tells you.
We use a proven Monday-to-Friday 7-email framework that has been deployed across 100+ verified case studies. The framework consistently outperforms single-email campaigns by 10–15x. The framework is the framework — not magic.
Nothing reaches a customer without your sign-off. Every campaign has a 48-hour revision window built in. If you don’t like the copy, we rewrite it. No campaign goes live with copy you’re not comfortable with.
Your numbers depend on your list size, list freshness, offer relevance, and how you handle the calls when they arrive. We don’t guarantee revenue — we deliver the campaign and the data. Most clients see meaningful ROI in month one, but some take 2–3 months to find the right promo theme for their audience.
We confirm the legal basis for sending with you in writing before send 1. Every email has a working unsubscribe link and your business postal address. We won’t ship a campaign that breaches PECR Regulation 22 or ICO direct marketing guidance.
AS Consulting is not affiliated with Mailchimp, Klaviyo, ActiveCampaign, or any specific email platform. We work with whatever you already use. We don’t take referral fees from ESPs.
Monthly direct debit via GoCardless or Stripe. Cancel any month with 30 days notice. No long-term contracts.
A small number of pilot slots open each quarter for businesses meeting our fit criteria. Apply via the Sara qualification call — not all applicants are accepted. Pilot includes a complete Customer Revival campaign in exchange for a short video testimonial once results land.
Available to: a small number of businesses per niche per quarter with 500+ existing customer emails who pass the fit call.
One complete Customer Revival campaign per month. Promo theme picked from the UK calendar to match the season. Full email approval gate. ESP scheduling included. End-of-month results report.
Best for: businesses signing their first AS Consulting retainer.
Everything in Standard, plus: voucher A/B test variants, quarterly strategy review call, priority delivery (24hr revision turnaround), custom landing page if needed.
Best for: businesses with 5,000+ customer lists where A/B testing has statistical power.
A free 15-minute call confirms whether your business is a fit. If you have a customer email list of 500 or more, you’re probably a fit. We’ll tell you honestly either way.
We work best with lists of 500–15,000 existing customers. Smaller than 500 and there’s not enough volume to generate meaningful results. Larger than 15,000 and you’d benefit from our Premium tier with A/B testing.
We can help build one from your booking system, your Google Business Profile, your old invoices, and any other touchpoints where you’ve captured email addresses. Setup is included in the first campaign on the Pilot Application tier (subject to qualification).
Yes. We send only to your existing customers under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and meets ICO direct marketing guidance. We confirm the legal basis with you in writing before the first send.
A small percentage will unsubscribe (typical: 0.5–2%). The vast majority either ignore the emails or take action. The pattern is intentional — a single offer repeated across one week with escalating urgency consistently outperforms a single email by 10–15x in conversion.
Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, and most major UK platforms. If you don’t have one, we can set up Mailchimp’s free tier for you in 30 minutes.
Results depend on list freshness and offer relevance. Engaged customer lists (last contact within 6 months) typically see first calls within 24–48 hours of Email 1. Older lists (12+ months dormant) often need the full campaign week to build momentum. The bulk of revenue lands during the campaign week itself. Full results report 7 days after the campaign ends.
Yes — every word. Every campaign requires your written approval before a single email reaches a customer. We send you the full 7-email draft and voucher for review with a 48-hour revision window built in.
Three things. (1) Productised, not bespoke — Customer Revival is a fixed Mon-Fri framework adapted to your niche, not invented per client. (2) The framework is proven across 100+ verified case studies before yours. (3) We integrate with your existing autoresponder and won’t try to migrate you to “our” platform.