The EICR trigger most electricians never use

Every NICEIC electrician is sitting on a 5-year EICR inspection trigger and most never use it. The same applies to landlord clients on the rolling EICR cycle, fuse-board upgrade prospects, and homeowners considering an EV charger. Your database is full of calendar reminders that are quietly going unworked.

How the campaign works

Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your past customer list — homeowners and landlords whose EICR is due, or whose last job was 12 to 60 months ago. We pick a theme — EICR reminder, fuse-board upgrade, EV-charger install, smart-home wiring, landlord compliance pack — and write seven emails in your firm’s voice.

Why this works for NICEIC firms

Electrical work is high-trust and high-stakes — people don’t take chances on a stranger. Once a customer has had a clean job from you, they’re heavily biased to use you again. Reactivation works extremely well because the trust is already there. We’ve seen this framework book 47 jobs in 4 days for one local service business.

Compliance and tone

We send only to customers you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance.

Which electrical sub-niches we work with

Best fit for NICEIC-registered electrical firms doing domestic, commercial, EICR, fuse-board upgrades, EV chargers, smart-home wiring, and landlord work. Minimum 500 past customers with email addresses on file.

Frequently asked questions