The re-roof cycle most roofers ignore

Your roofing customers come back every eight to ten years. That’s a built-in calendar trigger sitting in your database. Most roofers chase fresh Google Ads leads at £100+ each and forget the past-customer list is already paid for.

How the campaign works

Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your past-job list — customers due an inspection or whose roof was installed eight or more years ago. We pick a theme — annual inspection reminder, post-storm check, gutter clear & check, fascia/soffit refresh, chimney repair — and write seven emails in your firm’s voice.

Why this works for roofing firms

Roofing is high-ticket, low-frequency — which is exactly why reactivation works. One re-roof or major repair pays back the £750 retainer many times over. We’ve seen this framework book 47 jobs in 4 days for one local service business. The niche changes — the principle doesn’t.

Compliance and tone

We send only to customers you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance.

Which roofing sub-niches we work with

Best fit for UK roofing firms covering pitched roofs, flat roofs, slate, tile, lead-work, gutter and exterior trades, chimney repair, and fascia/soffit installs. Minimum 500 past customers with email addresses on file.

Frequently asked questions