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Customer Revival for UK Heating Contractors
Reactivate past boiler installs and service-plan opportunities sitting in your database.
The service-plan opportunity in heating
Every boiler you’ve ever installed or serviced is a service-plan job waiting to be booked. Most heating firms forget the database is already paid for — they chase new paid-ad leads instead of pulling the annual service from a past customer for almost nothing.
How the campaign works
Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your existing customer list — boiler installs and services from the last 12 to 24 months. We pick a theme — annual service reminder, service-plan upsell, system-flush offer, smart-thermostat upgrade, landlord gas-safety renewal — and write seven emails in your firm’s voice. You approve every word before send.
Why this works for heating contractors
Service plans are worth building a heating firm around, because they give you recurring revenue, repeat home access, and predictable cashflow. Reactivating past installs into service plans is a natural marketing move, because the trust is already there.
Compliance and tone
We send only to customers you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance. We’re Gas-Safe-aware and don’t make safety-fear claims.
Which heating sub-niches we work with
Best fit for Gas-Safe-registered heating contractors doing boiler installs, annual servicing, service plans, system upgrades, heat-pump installs, and commercial heating. Minimum 500 past customers with email addresses on file.
What the seven emails actually say
Monday states the obvious thing customers forget: their boiler was last serviced a while ago and the warranty conditions usually require an annual visit. Tuesday explains what a service actually involves and how long it takes. Wednesday is the offer — typically a fixed-price service, or a service-plus-safety-check bundle for landlords. Thursday tackles the “it’s working fine” objection directly and factually, without scaremongering. Friday closes.
Two re-sends catch non-openers mid-week. Timing matters here: September to November is the natural window, because that is when people think about heating. Landlord customers receive a gas safety theme on their own schedule, separate from the owner-occupier list.
What we need from you
Customer name, email and last service or install date, exported from Commusoft, JobLogic, Tradify or a spreadsheet. Landlord flags help but are not required. We segment by service age and property type.
You pick a theme, we write, you read all seven emails before anything goes out. Your Gas Safe registration number appears where you normally display it. The 48-hour revision window covers as many rewrites as you want.
Getting ready for the calls
Boiler service campaigns produce booking requests rather than enquiries — people want a date, not a conversation. Make sure whoever picks up the phone can put a job in the diary there and then, and that the price is agreed in advance.
Run the campaign before your busy season, not during it. A service campaign that lands in the middle of a cold snap generates bookings you cannot service, which costs you goodwill with exactly the customers you were trying to warm up.
What this is not
It is not a maintenance-plan sales scheme and it is not lead generation. We contact people who have already had you in their home. If you need new customer volume, this won’t deliver it — that is a different problem with a different answer.
Under 500 past customers and the arithmetic doesn’t work. Read the complete UK guide for the full mechanics before you book a call.
Frequently asked questions
How big does my customer list need to be?
Minimum 500 past customers with email addresses on file. Sweet spot 1,500–4,000.
Can this drive service-plan signups specifically?
Yes. Service-plan upsell is a natural theme for heating campaigns — predictable recurring revenue and locks in the next install when their boiler fails.
Will my customers feel spammed by 7 emails in a week?
Every email goes to customers who already used your firm and whom you’re entitled to contact, each one carries a working unsubscribe link, and you approve the whole sequence before anything is sent.
What converts best for heating?
Annual boiler service, service-plan signups, system flushes, landlord gas-safety renewals, and smart-thermostat upgrades. Customers whose last service was 12 to 24 months ago are the natural group to start with, because their next service is genuinely due.
What’s the typical month-1 revenue for a heating firm?
It depends on your list size, how fresh the list is, and how your team handles the bookings when they arrive, so we don’t quote a typical figure. The free 15-minute fit call looks at your list and tells you honestly whether the campaign is worth running.
Do I need a specific software?
No. If your past jobs are in ServiceM8, Joblogic, Commusoft, BigChange, or a spreadsheet — we extract the email list. We set Mailchimp up free if you don’t have an email tool.
Can I see the emails before they go out?
Yes — 48-hour revision window built in. Nothing reaches a customer without your written sign-off.
When in the year should we run it?
September to November is the natural window, because that is when people think about heating. Spring campaigns can work too. If you run landlord gas safety as a separate theme, that one follows the certificate expiry dates rather than the season.
What happens to people who unsubscribe?
They are removed permanently and never contacted again through us. Unsubscribes are normal and useful — they clean the list and protect deliverability for the customers who do want to hear from you.
Other trades we run this for
The same seven-email framework, written for a different trade: roofing and exterior trades and electricians. The full service breakdown covers how it runs across all fourteen.
Wake up your installs database
A free 15-minute call confirms whether your firm is a fit. If you have 500+ past install and service customers, you’re probably a fit.
