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Customer Revival for UK Heating Contractors
Reactivate past boiler installs and service-plan opportunities sitting in your database.
The service-plan opportunity in heating
Every boiler you’ve ever installed or serviced is a service-plan job waiting to be booked. Most heating firms forget the database is already paid for — they chase new Google Ads leads at £100+ each instead of pulling the annual service from a past customer for almost nothing.
How the campaign works
Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your existing customer list — boiler installs and services from the last 12 to 24 months. We pick a theme — annual service reminder, service-plan upsell, system-flush offer, smart-thermostat upgrade, landlord gas-safety renewal — and write seven emails in your firm’s voice. You approve every word before send.
Why this works for heating contractors
The economics of a heating firm built on service plans are dramatically better than one built on one-off installs. Service plans give you recurring revenue, repeat home access, and predictable cashflow. Reactivating past installs into service plans is the highest-leverage marketing move you can make — the trust is already there. We’ve seen this framework book 47 jobs in 4 days for one local service business.
Compliance and tone
We send only to customers you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance. We’re Gas-Safe-aware and don’t make safety-fear claims.
Which heating sub-niches we work with
Best fit for Gas-Safe-registered heating contractors doing boiler installs, annual servicing, service plans, system upgrades, heat-pump installs, and commercial heating. Minimum 500 past customers with email addresses on file.
What the seven emails actually say
Monday states the obvious thing customers forget: their boiler was last serviced a while ago and the warranty conditions usually require an annual visit. Tuesday explains what a service actually involves and how long it takes. Wednesday is the offer — typically a fixed-price service, or a service-plus-safety-check bundle for landlords. Thursday tackles the “it’s working fine” objection directly and factually, without scaremongering. Friday closes.
Two re-sends catch non-openers mid-week. Timing matters more here than in any other trade we work with: the September-to-November window massively outperforms spring, because that is when people think about heating. Landlord customers receive a gas safety theme on their own schedule, separate from the owner-occupier list.
What we need from you
Customer name, email and last service or install date, exported from Commusoft, JobLogic, Tradify or a spreadsheet. Landlord flags help but are not required. We segment by service age and property type.
You pick a theme, we write, you read all seven emails before anything goes out. Your Gas Safe registration number appears where you normally display it. The 48-hour revision window covers as many rewrites as you want.
Getting ready for the calls
Boiler service campaigns produce booking requests rather than enquiries — people want a date, not a conversation. Make sure whoever picks up the phone can put a job in the diary there and then, and that the price is agreed in advance.
Run the campaign before your busy season, not during it. A service campaign that lands in the middle of a cold snap generates bookings you cannot service, which costs you goodwill with exactly the customers you were trying to warm up.
What this is not
It is not a maintenance-plan sales scheme and it is not lead generation. We contact people who have already had you in their home. If you need new customer volume, this won’t deliver it — that is a different problem with a different answer.
Under 500 past customers and the arithmetic doesn’t work. Read the complete UK guide for the full mechanics before you book a call.
Frequently asked questions
How big does my customer list need to be?
Minimum 500 past customers with email addresses on file. Sweet spot 1,500â4,000.
Can this drive service-plan signups specifically?
Yes. Service-plan upsell is one of the strongest themes for heating campaigns â predictable recurring revenue and locks in the next install when their boiler fails.
Will my customers feel spammed by 7 emails in a week?
Most open one or two and book then. Framework deployed across 100+ verified campaigns. Unsubscribe rates stay within ICO’s expected range.
What converts best for heating?
Annual boiler service, service-plan signups, system flushes, landlord gas-safety renewals, and smart-thermostat upgrades. The 12â24 month-old customer base converts strongest because the next service is genuinely due.
What’s the typical month-1 revenue for a heating firm?
Real ranges: £6,000â£20,000 in month one. Service-plan signups push the lifetime value much higher because the revenue keeps repeating. Ranges are typical, not guarantees.
Do I need a specific software?
No. If your past jobs are in ServiceM8, Joblogic, Commusoft, BigChange, or a spreadsheet â we extract the email list. We set Mailchimp up free if you don’t have an email tool.
Can I see the emails before they go out?
Yes â 48-hour revision window built in. Nothing reaches a customer without your written sign-off.
When in the year should we run it?
September to November is the strongest window by a wide margin. Spring campaigns work but produce noticeably fewer bookings. If you run landlord gas safety as a separate theme, that one follows the certificate expiry dates rather than the season.
What happens to people who unsubscribe?
They are removed permanently and never contacted again through us. Unsubscribes are normal and useful — they clean the list and protect deliverability for the customers who do want to hear from you.
Other trades we run this for
The same seven-email framework, written for a different trade: roofing and exterior trades and electricians. The full service breakdown covers how it runs across all fourteen.
Wake up your installs database
A free 15-minute call confirms whether your firm is a fit. If you have 500+ past install and service customers, you’re probably a fit.
