The EICR trigger most electricians never use

Every NICEIC electrician is sitting on a 5-year EICR inspection trigger and most never use it. The same applies to landlord clients on the rolling EICR cycle, fuse-board upgrade prospects, and homeowners considering an EV charger. Your database is full of calendar reminders that are quietly going unworked.

How the campaign works

Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your past customer list — homeowners and landlords whose EICR is due, or whose last job was 12 to 60 months ago. We pick a theme — EICR reminder, fuse-board upgrade, EV-charger install, smart-home wiring, landlord compliance pack — and write seven emails in your firm’s voice.

Why this works for NICEIC firms

Electrical work is high-trust and high-stakes — people don’t take chances on a stranger. Once a customer has had a clean job from you, they’re heavily biased to use you again. Reactivation works extremely well because the trust is already there. We’ve seen this framework book 47 jobs in 4 days for one local service business.

Compliance and tone

We send only to customers you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules. Every email contains a working unsubscribe link, your business postal address, and matches ICO direct marketing guidance.

Which electrical sub-niches we work with

Best fit for NICEIC-registered electrical firms doing domestic, commercial, EICR, fuse-board upgrades, EV chargers, smart-home wiring, and landlord work. Minimum 500 past customers with email addresses on file.

What the seven emails actually say

The Monday email is a date reminder rather than an offer — an EICR has a stated validity period and most customers genuinely do not know theirs has run out. Tuesday explains what the inspection covers and roughly how long you’ll be in the property, because uncertainty about disruption is what stops people booking. Wednesday makes the offer. Thursday handles the two objections that actually come up: cost, and the fear that you’ll find something expensive. Friday closes short.

Two mid-week re-sends go to non-openers under different subject lines. Themes rotate between campaigns — periodic inspection reminders, consumer unit upgrades, EV charger installs, outdoor and garden lighting before the clocks change, and fault-finding call-outs. Landlord customers get a different theme to owner-occupiers because their inspection cycle and their motivation are not the same.

What we need from you

An export with name, email and last job date — from Tradify, Powered Now, Commusoft, or a spreadsheet. If you can flag which customers are landlords, do; if you can’t, we work without it. We handle the segmentation.

You then choose a theme and we write the seven emails in your voice, including your registration body where you display it. Nothing is scheduled until you have read every email and signed off. You get 48 hours to change anything, and rewrites don’t cost extra.

Getting ready for the calls

Decide before the campaign starts whether whoever answers the phone can quote an EICR without calling you. If they can’t, enquiries stall in the gap and the campaign underperforms for reasons that have nothing to do with the emails.

Hold some diary space open that week. Electrical work is often urgent-adjacent — the customer who books an inspection has usually been half-worried about something for months, and they will move quickly if you can. Have your standard inspection price agreed and written down so nobody improvises.

What this is not

It is not cold outreach and it is not a lead-buying arrangement. Everyone contacted has already paid you for work. That is what makes the economics work and it is why this is a different proposition to competing on paid search.

We also don’t take on firms below 500 past customers — the campaign costs more than it can return at that size. The complete UK guide sets out the full framework if you want to read before booking.

Frequently asked questions

Other trades we run this for

The same seven-email framework, written for a different trade: solar maintenance firms and independent restaurants. The full service breakdown covers how it runs across all fourteen.