The forgotten diner database

Your booking system has hundreds of past diners and most restaurants never email them outside of a Christmas newsletter. OpenTable, Resy, SevenRooms, Square — they’re all sitting on a list of people who paid you, enjoyed it, and have never been asked back.

How the campaign works

Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your existing diner list — past customers who haven’t booked in 60 days or more. We pick a theme — mid-week off-peak booking, special menu night, seasonal event (Valentine’s, Mother’s Day, summer terrace, Christmas pre-booking), loyalty thank-you offer — and write seven emails in your restaurant’s voice.

Why this works for independent restaurants

Restaurants run on covers and table turn. Filling a Tuesday or Wednesday with diners you’ve already pleased is dramatically more profitable than chasing first-timers off Instagram. The diner already knows your food, your service, your room. Reactivation feels natural — “we’re running a Tuesday menu night, want to be in?”

Compliance and tone

We send only to diners you’re entitled to contact under UK PECR Regulation 22 soft opt-in rules (typically booking-system opt-in or loyalty signup). Every email contains a working unsubscribe link, your restaurant’s postal address, and matches ICO direct marketing guidance.

Which restaurants we work with

Independent UK restaurants only — with a booking system (OpenTable, Resy, SevenRooms, Quandoo, Bookatable) or a loyalty-card email list. Excludes chains. Minimum 500 past diners with email addresses on file.

Frequently asked questions