Web Push Notifications

Desktop web push notifications are a mini pop-up that appears on the user’s computer desktop screen or mobile. This notification includes a title, a short message, and a link to click.

The notification alerts the Customer that there is a sale on some products or services that might interest him or her. This notification could appear anywhere on the desktop. Unlike other forms of messaging, desktop notifications deliver an immediate prompt for the user to act, and this notice appears right on their desktop even if their browser is NOT open.

Please contact us HERE about successfully implementing Push Notifications in your Business.

See below the other available methods and how they compare with desktop notifications.

1 EMAIL MARKETING This is the most widely used means of online communication. We would email our customers offering our products or services, and ask our readers to act. While this method is “tried-and-tested,” there are issues with email as a method for getting the audience to act especially if the offer is time sensitive. Additionally. there is a problem of email deliverability as many emails will simply end up in the spam folder. The result of an email campaign can be disappointing in terms of customer action.

2 SOCIAL MEDIA is a relationship building tool. For time sensitive and purchasing offers, the reaction rate is a terrible 1%.

3 SMS Most SMS will be read within minutes after it is received by the Recipients. However, the issue is the recipient is limited to how he reacts to the SMS as he is probably busy doing something else at the time he receives it. That means the recipient would need to go back to the message to act and that probably simply won’t happen.

Please contact us HERE about successfully implementing Push Notifications in your Business.

4 MOBILE PUSH NOTIFICATIONS A Mobile Push notice is similar to a desktop notification, but for mobiles only. It waits to be opened or deleted. They can be great response rates but suffer from the fact that the customer must use a mobile (meaning 50% of the overall audience using Desktops are not being addressed)

And finally:

5 DESKTOP NOTIFICATIONS

Desktop notifications require an Opt-in, so it the Customer agrees to receive the Notification and this complies with Legislation that protects Consumers. These notifications reach 100% of the audience. As the competition do NOT use Desktop notifications, these engaging Messages stand out more than alternative Communications Methods discussed above and are shown to drive traffic to the website offers. Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way.

Please contact us HERE about successfully implementing Push Notifications in your Business.

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