The rebook cycle aesthetic clinics let slip

Your aesthetic patients typically rebook every three to six months. Most clinics let them drift to a competitor instead of nurturing them. Anti-wrinkle consultations, dermal filler reviews, skin treatments, laser packages, and cosmetic follow-ups all sit in the database with no proactive outreach.

How the campaign works

Customer Revival is a done-for-you 7-email Monday-to-Friday campaign sent to your existing patient list — past clients who had injectables, anti-wrinkle consultations, laser, or skin treatment follow-ups and haven’t rebooked. We pick a theme — seasonal refresh, skin month, anti-wrinkle review, laser package, loyalty thank-you — and write seven emails in your clinic’s voice.

Why this works for aesthetic clinics

Aesthetic patients have a strong rebook bias once the relationship is established. Trust is high. The economics of reactivation are excellent — one returning anti-wrinkle patient typically pays back the £750 retainer in the first booking. Reactivation also protects against patient drift to a competitor clinic.

ASA/CAP compliance

This is where most aesthetic email marketing goes wrong. Every email matches ASA/CAP rules: no POM (prescription-only medicine) advertising — brand names like Botox cannot be advertised to the public, so we use “anti-wrinkle consultations”, “injectables”, or “wrinkle relaxation treatments”. No before-after claims, no guaranteed outcomes, no testimonial-style claims that imply a specific result. We’re ASA/CAP-aware throughout and pull the copy through a compliance check before send.

Which aesthetic clinics we work with

Best fit for UK aesthetic clinics, med spas, and skin clinics doing injectables, anti-wrinkle consultations, dermal fillers, laser, skin treatments, and cosmetic packages. Minimum 500 past patients with email addresses on file.

Frequently asked questions